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January 14, 2008


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Jeff Brown

It's amazing, Jeremy, what it's taken to arrive at a point where agents will finally be more or less trained and relatively competent to do what they do.

Ironically, it appears the driving force is really more of a perfect storm, raining down on the agent population.

The ever increasing need to be more informed than your clients. This hasn't been much of a problem 'till now.

The day to day ability to leverage technology in all it's forms.

The ability to quickly establish superior expertise, experience, and knowledge -- in other words, the ability to provide results.

I'd love to know your take on what the typical agent will look like in just a couple years.

Thanks again -- I'm a daily reader.

Jeremy Hart

"leverage technology in all it's forms" - love that. Great points, Jeff.

I've been thinking about your question for the last couple of days. I'm stumped.

My sense is that the typical agent will be doing what they're doing now - expensive prospecting methods with little ROI. It's a model that hasn't changed much in 30 years, and I don't see it evolving much in a short period of time.

The expert agents, however, are going to be constantly evolving. As new technologies - and ways to use those technologies - are introduced, I see the real professionals here finding ways to (as you put it) leverage technology to reach new consumers. The ones who make noise in this business in the next few years are not going to be salespeople - I don't think they're salespeople now. But what that looks like I'm *still struggling with*!

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